We're now getting very close to the end of the year and if you've been unsuccessful in selling your home up to now, it's a natural time to pause and reflect on why this is so.
The first thing you should be doing is getting in touch with your agent to review performance.
But hang on a second, why are you having to contact the agent?
There's still a widespread assumption that all agents make pretty much the same effort on behalf of clients.
The average agent in this country sells less than a handful of homes a year, reflecting the fact that not every agent is engaged in real estate on a full-time basis.
So many of the more "casual" agents simply lack the intimate day-to-day knowledge of the market that's needed to price your home correctly and to be in constant touch with past clients and others who can influence a sale, not least other agents.
Poor communication is another major failing of poorly motivated agents. It's absolutely essential that you are regularly kept in the loop with what's happening with your sale, in order that any necessary fine tuning can be implemented. If your agent isn't staying in touch, maybe it's because there's been nothing done to report.
Ask your agent for specific evidence of why your home isn't selling and double-check his/her current effectiveness by requesting evidence of overall sales performance since you listed.
If you're unhappy with the answers, or would simply like a different perspective on creating an effective strategy in the coming weeks, please contact us. We'll be happy to demonstrate our very high month-to-month sales achievements and explain how our comprehensive and completely concentrated efforts pay dividends for our clients.